Today, mobiles connect people across the world, help us organize our lives and entertain us with hundred of games. But the more we use them, the more we are forgetting how to spell.

Our goal was to convince smartphone users to play their first scrabble word. And in order to succeed, we've rewarded them with what they need the most : a wifi connection.

Bases on scrabble rules, the higher your score, the longer your connection.

A scrabble wifi van was travelling around Paris, delivering wifi connection. It was parking in front of parks, museums, shopping center…

Thanks to this campaign and its success the client wants to install Scrabble wifi as the most playful way to get connected everywhere. We are already talking about partnership with airports, highway rest top, resorts and fast-food restaurant for the second step of the campaign.

Like the official game, ‘Scrabble WiFi’ is a playful way to get free WiFi connection by spelling words.

People’s words served as WiFi passwords, and their scores into free minutes of connection.

Based on scrabble rules, the higher the score, the longer the connection.

Moreover, zero euros has been spent in media, just because we were in places where our target is constantly looking for a free internet access and we were there to surprise them by meeting their needs.

In just 2 weeks, people played more than 6 000 words, we gave away over 110 000 minutes of free WIFI, showing that words can unlock a world of fun.

Thanks to this campaign and its success the client plans to keep installing Scrabble wifi connections in more cities to offer a playfull interaction and free Internet access. Also we are already talking about partnership with airports, highway rest tops, resorts and fastfood restaurants.