The first scratch and win promo only for dogs. We buried Smoochies with rewards or discounts for dogs whoever they earn a promotion with simply doing something they like: scratch.

We buried Smoochies with discount/reward cards in the most important parks of the city, where thousands of dogs are taken for a walk every day.

When dogs smelled the irresistible aroma of Smoochies they surprised their owners by scratching the ground in order to get the prize that came with a discount card for their next purchase. Repurchase increased in 60% over the target audience, and 5% in market share.