As the first commercial brand to partner with Zach, we leveraged his 2 million Vine followers and 100 million YouTube views to ignite the buzz, then we integrated Zach’s work into our targets’ social media favorites (Vine, Twitter, Facebook) and their go-to entertainment platforms (Daily Motion, Allo Cine, and Melty) to turbo charge the campaign into a mass movement!

We put McDonald’s magic on three out of four teens’ timelines.

60% of our 10 million views were earned media, which represents 200% more than our previous campaign.

Sales jumped 11% versus the previous week!

Our youth revined/retweeted/reposted our content to all of their friends and wrote #Amazing #LovinIt #KillingIt #Awesome #WantIt #Beautiful!