Cannes Lions

Screen Time

SRA. RUSHMORE, Madrid / VODAFONE / 2020

Film
Demo Film

Overview

Entries

Credits

Overview

Execution

This spot causes us to reflect upon the time we spend using our phones, most of which goes to staying “closer” to our friends and family. To tell this story, we chose the song “I Give to You”. The song transmitted an emotional charge that is reflected in the two protagonists, multiplying the notoriety of the piece. The lyrics serve to convey these emotions and act as a narrator, explaining the development of the story to the viewer.

Selected lyrics:

Let me hold your hand.

Let me look into your eyes.

Let me, with my glance,

give you all my splendor.

...

I give you my legs,

Rest your head on them.

I give you my strengths,

Use those that you do not have.

I give you the pieces,

That make up my soul.

So that you will never want for anything.

...

Let me make you smile.

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