This solution was a unique way of promoting a car: transforming a digital ad into a game using a simple iOS feature: the screenshot. This is a fun and interactive experience using digital magazines as medium. The average time people spend with the iAd increased tremendously, due to the interaction. And at the end, readers ended up with a few Audi’s ads saved among their personal photos.

The ad caused a high impact among car lovers, Audi fans and geeks, because of its unique approach. Every reader had to make a screenshot at least 3 times while they try to see the car. With at least 170,000 readers, we estimate about 500,000 screenshots were kept among the reader’s personal photos. Besides that, people started sharing the screenshots and the idea case with their friends on social media. Search for 'Audi R8' in Google Brazil increased 39%. It created a buzz around the new R8 in Brazil and even increased the download of Audi Magazine in 46%.