THIS IS AN INVITATION TO THE NEW SCRIBE´S ADVERTISING CAMPAING INTRODUCING THE NEW SCRIBE´S CHARACTERS TO SHOW CHILDREN IN A FUN WAY HOW TO LEARN AN DO RESEARCH

For this capsule was involved different techniques of postproduction. From make chroma keys, rotoscopios, generations of CG elements as the objects that escape from the beginning of the movie. The butterflies, the zebra even the pirinola. Also be resorted to do a part in a practical manner, like the sequence when the professor runs and keep moving side by side passing through suspended objects (real ones like the dog and the cat) for which we had to remove a significant amount of wire

The biggest challenge was generate the stereoscopically effect. It was decided to create the 3D effect from the origin, that is, using 2 cameras emulating the left eye and the right eye respectively

This way in the set it could monitoring what could be the effect later. Once Approved the copy of the work, it began with the laborious process of postproduction.

putting together each element to achieve the result that is observed on the screen. Note that this is the first commercial complete generated in Mexico to promote a brand using this technique.