CANAL+ is known as the number one movie channel in France and has a long tradition of backing moviemakers. The broadcaster prides itself on supporting all types of genres and is a regular sponsor of various cinema festivals over the course of the year.

The idea of this print campaign was to use the form of a script to show just how difficult it actually is to make a good film.

Different trades representative of the industry are illustrated through funny short stories, highlighting classic movie making fails – because there is a story behind every story.