Cannes Lions
FORSMAN & BODENFORS, Gothenburg / ABBA SEAFOOD / 2001
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Description
A banner that promotes one of the new features of the official Abba website: a tool that gives the visitors the opportunity to create a customised songbook. The banner contains an interactive song course that allows the user to rehearse traditional songs usually sung during Easter holidays. Chickens of course perform the songs, since they are the most significant symbol of the Easter holiday in Sweden. Abba Seafood is Sweden's biggest manufacturer of seafood products such as pickled herring, which is the most common food during the Easter holiday in Sweden.
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