Cannes Lions
PRAKIT ADVERTISING, Bangkok / EMINENT AIR / 2017
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Description
A seal, (who is a mascot that represents the coolness of the product), checks on a family that uses Eminent Air. He notices that the coolness generates not only happy comfort, but also family warmth and bonding as well.
He reports the result to his supervisor, making him proud that his vision to focus on giving coolness brings such happiness to humans.
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