Cannes Lions

SEAT - A Race Car Set Free

STRING AND TINS, London / undefined / 2017

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The film shows a lonely Cup Racer car, caged and kept in the dark only to be released on the track. The purpose of the sound design was to humanise the Cup Racer by re-inventing their engine character, accentuate their plight and loneliness, and explain the passing of time through seasonal atmospheres and repetition of certain elements outside of the realms of the picture.