Spanish car manufacturer SEAT wanted us to present two new models at the Geneva Motor Show (4th of March 2014): the Mii designed by fashion brand MANGO was to be introduced in this new design, and the racy Leon Cupra that was to be presented for the first time. And all in a mere 13 minutes.

Under the umbrella of the slogan “Technology To Enjoy”, we brought the brand to life: We conceptualized a press conference that first pulled people in through an eyecatcher, then held their attention with an atmospheric re-enactment of a speed record the Cupra had recently broken.

We thus staged a face-to-face consumer experience that encouraged positive participation ultimately aimed at increased market penetration and sales. Additionally and very immediate, we beat the competition in terms of attracting attention by far.

“Total immersion, total information, total emotion – you truly surpassed our expectations”: This is how our clients summed up our performance and the design of the press conference. They also were thrilled with both the amount and the quality of reporting generated at the press conference, as journalists truly followed the two storylines we had given them.

Because not only our clients were very happy with the design and implementation, the participating journalists were also thrilled: “Awesome and outstanding”, "brilliant idea” and “truly far-sighted” were just some of the comments journalists left at the SEAT Media Lounge.

Not to forget the general interest we attracted – our Marilyn became talk-of-the fair, simply because the staging was so outstanding and visible from afar. A crowd of hundreds and hundreds gathered at the stand, and stayed. To be entertained and informed, or rather: to enjoy technology – just like the slogan said.