Concept : Combine the internet with an original Media Solution , Vibrant Marketing, to establish an instant rapport with the target group. Developed by Vibrant Media for Chrysler, the technique involves triggering a pop up when the cursor rolls over key words.

Creation : Imagine ....Internet users are always annoyed when unwanted ad windows open. But in this case, the Internet user is the annoying intruder. This translates the mechanics of intrusion into personal involvement. The creative idea drives the technical solution.

An average of 250 000 deliberate commercial exposures.

An affirmation of Chrysler's Sebring semantic field with : "car", "diesel", "confort", "high end", "style", "design", and "quality" being the most relevant words of this campaign .

6% click rate in a month (vs 0,15 industry rate)