In Japan, the number of child donor is significantly low: less than 10 organ transplant operations annually, nationwide. For example, the number of organ transplant operation done is only than 3.4% compared to the United States. The number in Japan is obviously deficient. In order to combat this situation, we had to communicate with parents and let them understand to further increase the potential number of organ donors.

We launched the website on December 28th, 2015. Since then, we have gathered recepient toys and donor toys, and operated numerous transplant operations for toys, and conveyed the meaning of organ transplant to the people. The transplanted toys were displayed online, which were then used for PR, and resulted in gaining public attention from various media world wide. Moreover, through this attention, we have had Japanese celebrities, such as top Olympic athelete, musician, politician, and actresses to join the cause, approve and endorse our campaign. Companies, too, joined and expanded the message of this campaign even further.