The main objective was to create publicity in the media about Fretex and their second hand operation.We installed a fashion catwalk at a central subway exit down town at themost central place in Oslo, and used the subway passengers as our models.Normal people were unexpectedly taken by a big surprise; being featured on the Fretex catwalk, thus presenting next year's collections for Fretex.Along the narrow runway and the red carpet, there was also well-knownfashion stylists, journalists and models being the expert audience, and a well known DJ was of course taking care of the music in a way that matched the different models.The event created a lot of publicity in the media. The largest tabloid newspaper; VG, made a 3 minute long documentary and placed it as theirhead TV-story that day, and moved it to the editorial fashion content later. More than 300.000 people were exposed to the film in the first week.The objective was to lead fashion oriented bloggers, journalists and people working within the fashion industry to the Fretex Fashion Fanpage on Facebook.Since the event, there has been an increase of 2,500 members; rising from 6,000 to more than 8,000 members.

A full size catwalk was installed outside the exit of a main subway station, and the unsuspecting passengers were used as models. The models presented what might be the future Fretex fashion; the clothes they are wearing today. People were cheered on with applause from a professional runway audience and catchy “Catwalk Music”.

The event created a lot of publicity in the media. The largest tabloid newspaper; VG, made a 3 minute long documentary and placed it as their head TV-story that day, and moved it to the editorial fashion content later. More than 300.000 people were exposed to the film in the first week.Several other media outlets had good coverage about the event and the footage spread rapidly on social media's across the world.The objective was to lead fashion oriented bloggers, journalists and people working within the fashion industry to the Fretex Fashion Fanpage on Facebook.Since the event there has been an increase of 2.500 members; rising from 6.000 to more than 8.000 members.