“Meanamorphosis” is a long-form internet film and branded content in support of “Mean Stinks,” the anti-bullying program of Secret deodorant.The film tells the story of Emily Monroe, a bully whose mean behavior causes her to emit a variety of foul odors. To take the content further, Emily’s story is accompanied by a “scratch & sniff” card with 8 different scents.“Meanamorphosis” will be screened on the “Mean Stinks” Facebook page and distributed through retail partners like Target. The film is also being included in an “assembly in a box” to be used at schools.