This site is designed to make Secret deodorant's limited-edition, 50th Anniversary packaging relevant to women 18-24. The site uses MySpace as the platform, immersing women in a rich, interactive experience while using MySpace’s community of “friends” to spread the word and add more visitors. During the launch phase, a giveaway drove sales by directing users to purchase 50th Anniversary Secret, and use the UPC code to play a game that entered them in a VW Beetle competition. The current site continues to build the community of Secret advocates, and has all the functionality of the original site, minus the giveaway.