Cannes Lions

SECUREANYWHERE

TDA_BOULDER, Boulder, Co / WEBROOT / 2012

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This holiday season, Webroot, a computer security company, proved once again it was capable of protecting you from absolutely everything by launching the Holiday Party Sobriety Test. Aimed at protecting people from overdoing it at their office holiday party, and potentially losing their jobs during a tough economic time, the Holiday Party Sobriety Test administered a series of random coordination and logic tests to determine sobriety. Based on the results it would offer sober advice on how to proceed. A failing score might offer to call you a taxi, point you to the nearest pizza joint using Google Maps, or even find you the nearest hospital. It also made it easy to send out a “distress signal” on Facebook or Twitter so your friends would at least know your latest sobriety level and whereabouts. Just another way Webroot is proving that it can protect you from anything, including yourself. Based on the app's poularity we updated the theme following the holiday season so it could continue to be relevant. That is the version currently available for download.

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