• What was the creative strategic solution?
Placing precious objects (Guitare, Painting, Chineese vase belonging to Protek customers) on outdoor but under the monitoring of Protek via cameras.The cameras were connected to Protek Watch centre and ground team.• Describe the different channel(s) and how they worked together to maximise the campaign:Only very targeted outdoor in residential area were usedThe campaign created a buzz on social network.

• What happened as a result of the communication activity?
80% of the people living in the area (target audience) noticed the outdoor and the brand Protek (sample of 100 people).The campaign created a buzz on social media (photos and comments about the campaign).• How did the communication achieve the goals and influence business outcomes?
Protek web site visits increased by 50% in the period of the campaign with demands of informations for Protek video monitoring service.• Include commercial results such as sales and profit as well as change in consumer awareness and attitudes.
No figures and research available yet.