Cannes Lions
DRAFTFCB SOUTH AFRICA, Johannesburg / TRELLIDOR / 2011
Overview
Entries
Credits
Outcome
Trellidor was looking for a 20% response to the letters, leading to an eventual sales conversion of half of these respondents. The campaign resulted in a measured response of over 39%, far exceeding initial expectations. As a result of the success, the campaign will be extended to other regions in 2011, coinciding with the national launch of the window range to be supported by press ads, radio ads, PR and TV.