Communicate to the corporate market that Fort Knox has integrated security products and services, reach different markets in an effective way.Our main goal for this campaign was for Fort Knox to become known as a visionary company in the security business. They invest in technology and have unique HR politics with highly capacitated and committed professionals.

Through an innovative strategy, we developed an advertising activation adapting the editorial content of Exame (respected magazine in Brazil). We “secure” the magazine content with an electronic alarm belt displaying Fort Knox as a security company capable to protect companies and people in general.To amaze the Exame reader’s been our main concern. First of all, it was never before done in the Brazilian editorial market an ad like this. Second, the security belt was functional, it was impossible to reach the magazine content without preaching through the security system. It was impossible not to engage with the message.

Fort Knox needed to be remembered when business procured security. By advertising on Exame, we achieved high recall for the brand, now perceived as among the leading businesses in the segment.In numbers, Fort Knox increased its commercial target for 2007 by 20%, specially reaching segments that weren't in the company’s client portfolio. Also important, Fort Knox started to appear more often as a “major” security brand in papers related in the media.