The fact that is a magazine with journalistic content and that is sold at newspaper and magazine stands gives credibility to the message. The fact that is read at hair salons and that hairdressers actively participate in the contents, associates the brand to the place of knowledge that hairdressers occupy in the feminine universe. The combination of both ends in a credible and valuable message for consumers that is necessarily associated to the brand.

Excellent reception in hair salons modifying positively the brand image. 3rd magazine in copies/issue in Argentina. Thousands of copies sold at news stands. Top image advertisers and valuable partnerships singed. Published in all Latin America. In the range of the most prestigious femenine magazines.