Andorra Telecom has, as one of its fundamental commitments, the transformation of Andorran society through technology. One of the fundamental pillars is support for youth through concrete actions that raise awareness of technological use and, through technology, help young people with their various issues.

We created a series of iconic illustrations using the brand's color palette, representing a diverse and multicultural target audience. Each visual showed a character to identify with and a specific interest, all captivated by the light of their phone screen that has transformed their physiognomy, placing one eye over the other to better enjoy their screen.

The outdoor campaign was launched in January 2023, in iconic locations in the city of Andorra, to connect with the young target audience at those moments and places where lifting their heads, disconnecting from the screen, and enjoying the world around them.