The shift to electric vehicles is accelerating around the world. Its market has been expanding by existing automobile companies and newcomers. Because of a strong image that BMW produces petrol-engine vehicles, it is a little known fact that BMW has committed to developing the absolutely sustainable EV.

We developed a BMW i3’s shaped direct mail out of Seed Paper, which was made by recycled paper and flower seeds mixed inside. This direct mail allowed to see a seed sprout and bloom by planting, and impress children that BMW i3 returns to the earth. In time for summer vacation, they were distributed to families with children at showrooms or via the website.