Globant is the biggest business accelerator company in latin america specialized in digital transformations. So for their first ever global campaign and launch of their new positioning, “Seek Reinvention”, they had to create a powerful and strong message that could work for companies as well as for people.

We asked ourselves, what would the world look like if reinvention never happened? The Film translates the complex universe of technological solutions developed by Globant into a language that everyone can understand, showing what the world would be like if it was not being reinvented, time and time again. A slow, clumsy, boring world.

The campaign is aimed at brands and businesses in search of digital solutions and digital transformations. Any corporation wanting to evolve with the world. Ceos, C- Levels, people in leadership positions.

We invited them to “seek reinvention” by portraying a world stuck in time.

The campaign run on social media for 6 months in 4 continents.

Translated to more than 10 languages.

Seek reinvention became the north star for every Globant activity, including “Converge” a global conference about the future attended online by 30k viewers from all over the world where the film debuted.

Site traffic increased by 42%

Brand Awareness increased by 36%

Brand Consideration increased by 18%

Brand Advocacy increased 3 pts.

Response rate: +27

Organic leads increased by 18%

After the campaign the number of monthly pitch invitations doubled.