Cannes Lions

Seen It All

RKCR/Y&R, London / RANDOLPH ENGINEERING / 2016

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Overview

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Credits

Overview

Description

The campaign introduces Randolph’s unique brand story (handcrafted in Boston Massachusetts) and unrivalled heritage (exclusive supplier of the US Military and Air Forces for over 30 years) to an as-yet unknowing global audience.

Many dramatic events have been witnessed through a pair of Randolph sunglasses, a fact that inspired the central thought of ‘Seen It All’. The campaign executions bring the world of the Randolph wearer alive by creating immersive and iconic images as though seen directly through their lenses.

Execution

No packshot, no copy, no endline. Just a view of the world as dramatic and as iconic as the glasses themselves to draw in the viewer.

Outcome

This campaign brings just a few of those situations to life by showing that they really have ‘Seen It All’.

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