Cannes Lions
Y&R SOUTH AFRICA, Cape Town / GUI LING YUAN FANG / 2017
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Description
Constipation is embarrassing, no one wants to refer to it directly, and yet it is a common ailment many suffer from.
How can Gui Ling Yuan Fang Herbal Tea, which specialises in products that relieve occasional constipation, make the topic less awkward?
Enter Poophemisms.
A series of humorous, whimsical phrases that refer to the problem of constipation in an indirect, tongue-in-cheek way – thereby making light of an awkward topic.
Each radio spot features a well-spoken, elderly gent reading out a series of ‘poophemisms’ which humorously indirectly refer to constipation, thereby making light of a normally awkward topic.
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