Washing our hands can seem to be a never ending cycle. It starts with you opening the clean water tap with your dirty hands then it ends with you closing the dirty tap with you already clean just-washed hand. Irritating! American Standard Selectronic faucets ends this dirty cycle of hand-washing . The censormatic faucet starts the water the minute you put your hands under it.

We developed a series of TVCs that show a loop of this irritating cycle; each scene refers to an annoying-yet-entertaining scenario based on a popular culture reference; depicting well-known characters and their activities that require constant hand washing.