Cannes Lions
McCANN WORLDGROUP, Madrid / CALVO / 2016
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Self-delusion allows you to face optimistically and reinsured any challenge: nobody doubts about you when you say you’ll study a little bit every day… but today you’ll play videogames for a while first. Only for a while (right?)and then you’ll study. Sure.
However, there is a moment in which lies don’t feed you and with all the really important things there is no possible self-delusion.
This is why when you stand in front of the supermarket stand and are picking up tuna for you and your family you know you can’t buy any tuna… this is why you choose the best: Atún Claro Calvo.
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