The envelope that is helping a billion Indians to save trees. One fold at a time.iFOLD - Fold more. Use a smaller envelope. Save trees.Challenge:India, with a population of over 1.21 billion, 638 million telephone subscribers, 310 million bank account holders, and an internet penetration of only 4.5%, still relies largely on paper for communication. This means millions and millions of letters being sent out everyday.So how do we get a billion Indians to save paper?Idea:By folding.We created the iFOLD envelope, half the size of the standard business envelope. It saves half the paper and a proportionate number of trees.

We sent the iFOLD envelopes as direct mail to companies that send countless letters to customers, asking them to change their envelope size.

With all the millions of letters corporate India sends out every day, switching to iFOLD means a whole lot of paper and trees being saved.By changing to iFOLD envelopes, 1 bank can save 1000 trees every month and 10 telecom companies can save over 100,000 trees every year.

Vodafone, Cadbury, Coca-Cola, KFC, Asian Paints, Pidilite and Platinum Guild have already signed up to change their envelopes and save millions of trees.Many more are in the process.India has begun to save trees. One fold at a time.