The Gandhijifont book was sent out to the stalwarts of society - people who have the power to influence the decisions of their colleagues and employees. What these people did was circulate the book within their companies, families, friends & social circle thereby helping the book to reach out to one and all. The book was also shared with prominent young Indian politicians who through their social channels and mouthpieces helped spread the Mahatma’s message. With their enthusiasm and patronage, we were able to get even more visitors on www.gandhijifont.com which consequently lead to over 150,000 clicks and over 21,500 downloads of the font and the Mahatma's famous quotes from the website.