From initially starting as a very small BTL department, the level of thinking and passion that encompassed the design and potential of the folder for new business has seen a new level of engagements with both current clients and higher new business prospects. All prospective clients that have received the folder have commented on the breakthrough mechanism, stating that “this folder brought back the feeling of a whole new world opening up to me, and that the agency was a company that understands the challenging the shopper playground we operate in”