To show cost-effectiveness on the one hand and an innovative creative approach on the other, the agency invented an advertising medium that has never been used before: envelopes adressed to the agency's HR department which were recycled for this campaign. A sticker turns the envelopes into flyers, which were distributed at the universities. Interested parties could simply send their applications directly to the HR department using the recycled envelope.

This campaign became a topic of conversation at the university within a matter of days. Some 100 applications reached the agency within three weeks. Five of the applicants were taken on.