We aimed to create endless happiness for all Thai people by following the path of the King. This includes re-evaluating old ways and inplementing new ideas for 8 areas : as breast feeding, happy work place environment, supportive communities, intergrated agricultures, Thai herbs, Organic nutrition, good Exercise and good attitude.Our TVCs address these varied problems and help to show how Self-Sufficient Economic ideas are applied in everyday Thai life.

To put people and their well-being at the center of development, we need communication that can transform the country. By re-inventing the local wisdom that we all own but have long overlooked, the content has been sperad through every media channel.