The word SELFIE has been selected as "word of the year" by the Oxford dictionary. It is found that in China women like to take selfies with the exactly same position. As a dermo-cosmetic brand that stands for natural beauty, Avene think it’s time to change your pose; instead, it’s time to show your 360 beauty. Avene couvrance new make-up products allow you to show your 360 beauty.

And the strength of the idea is the high engagement with the Weibo influencers; with ZERO investments, the marketing result is very promising. Avene weibo followers increased 200K after the campaign.

As a teaser video, Selfie has been released exclusively to select KOLs with 200K+ fans in the teaser phase. Peak promotion will start from Sep on digital media, weibo and wechat to boost the social buzz for this new product launch.

The SELFIE campaign succeeded in gaining brand awareness and winning brand likeability. After campaign launched, the traffic of brand website increased over 1 million, and Weibo followers increased 200,000 during the campaign period!