Cannes Lions
Y&R BUENOS AIRES, Buenos Aires / FUNDACION HEMOCENTRO BUENOS AIRES / 2016
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An egocentric and selfish man speaks to people who are like him, who do nothing without getting something in return, who only care about themselves and invites them to keep being selfish by donating blood. One of the most caring or selfish acts in the world. It depends on how you look at it.
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