It was the first time that YouTube was used as a platform to make direct property sales. Furthermore, this digital medium allowed us to execute the task throughout the whole country, making it the largest and fastest sale ever. This served precisely the main objective of the client. Just to highlight, that no other company in Brazil has ever used this high level of technology as its main sales strategy, and as a result, the company brand has become known as the pioneer in doing so in the real estate market.

1 penthouse of USD$1.5m sold live on air

More than USD$60m of properties sold online

Return on investment 180%

More than 3000 leads generated

1500 calls received

200,000 simultaneous visitors on the site

Up to 1 million visitors a month on the site

12 million single users viewed the Facebook campaign

43 million views and 240 million clicks online

850,000 video viewings generated calls from YouTube with Pre-Roll during the pre-event stages and on the day of the event

1000 new followers on the YouTube channel

More than 10,300 simultaneous visitors during transmission