Cannes Lions

SENSITIZING COMMUNICATION

JWT TUNISIA, Tunis / ADDA / 2012

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Problem :In Tunisia Cultural production, as Cinema, Music and video games, suffers of alternative markets which are competiting with authentic labels and by the way their development. This kind of competition is considered as a crime where each artist is a victim. Solution :We tried to show the danger to download illegally by showing three famous icons representing three famous cultural themes like cinema illustrated by « Martin Scorsese », Music by « Elton Jhon » and video games by « Mario Bros », in victim situation while they’re agressed.

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