An invisible battery part is unsexy. Therefore, we focused on its great outcomes and conceived something highly emotional and enthralling: a mobile 3D lifelike holographic projection of a tiger, built into a van. A true world premiere! With this spectacular eye-catcher we caused a buzz in 35 German cities from the North Sea to the Alps.For further information, we launched a landing page. Additionally, we distributed flyers on site and 35,000 plush tiger tails. Once attached to the gas caps, they were tongue-in-cheek reminders that it is about time for the era of e-mobility.

In 10 weeks, we generated 750.000 contacts in 35 German cities with the tiger-van. The plush tiger tails, distributed together with flyers at parking cars the day after the tiger had hit the town, further demonstrated and prolonged the message. Once attached to the gas cap, they were tongue-in-cheek reminders that it is about time for e-mobility. The tiger-van, the flyers and the tiger tails lead to a spectacular conversion rate of 18 per cent, which means 135.000 visitors on the campaign website in three months.