Situation:

Vape consumption has dramatically increased worldwide

Brief:

In 2023, Clinica Guayaquil, recorded a 45% increase in patients with respiratory complications. Studies conducted by the clinic determined that a large part of this percentage presented lung damage due to toxic residues caused by vape inhalation, requesting a graphic campaign to warn society of this new covert killer.

Objectives

Warn society that the deaths vaping can cause are just like smoking. It’s the same killer with a different look.

Clinica Guayaquil advertised the campaign in traditional media warning society about the consumption of vaping, and sent the graphic pieces to all its patients, smokers and non-smokers alike. In the days following the launching of the campaign, examinations and consultations in the clinical area received a considerable increase in pulmonary and cardiovascular studies.