Cannes Lions

Seriously Startup

BEACON STREET STUDIOS, Los Angeles / VIROOL / 2016

Film
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Overview

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Credits

OVERVIEW

Description

“Seriously Startup” was put together in order to give outsiders a glimpse of life in the startup environment. With all the stereotypes being thrown around from Silicon Valley to around the world, we are here to settle those rumors and take the viewer through real life scenarios that occur around the office. From testing new ways of increasing productivity and efficiency, to the very hectic and attention filled lifestyles of startup developers, we have demonstrated many real life circumstances (in a parodic sense).

Execution

From the conception of the idea, we analyzed various aspects of the target market’s psychographics and incorporated this information into our scenes and script. Our team analyzed each and every scene during pre- production thoroughly in order to capture a real life, startup environment at any given point throughout the series. From casting to wardrobe to props, we took the extra mile every time to make each scene the absolute best it could be. Even if it meant transporting a Vespa up 21 floors to Virool’s office in order to shoot one scene (as seen in episode 3 of “Seriously Startup.)”

Outcome

In just a few months, the "Seriously Startup" series earned more than 200,000 views collectively across YouTube and Facebook. The videos saw tremendous engagement on Facebook, being shared over 6,000 times across the social network. Applications poured in from around the world, and the company was featured as one of the best places to work by The Muse. https://www.themuse.com/companies/virool