The campaign was launched with a TV spot and print ads. Both the TV and print executions directed people to a microsite where they could watch corporate videos about the culture at SFL Enterprises, and take a test to see if they were right for the job. Soon after, a second TV spot began airing and more print ads appeared in daily newspapers.

Prior to the campaign, Set For Life was averaging weekly sales of $334,256. Since the campaign started, Set For Life has been averaging weekly sales of $448,368 - an increase of over $100,000/week. BC Lotteries is projecting sales for the fiscal year to come in at $24M as opposed to the $18.3M from the last fiscal year.