'Seven' marked Jung Kook’s global solo debut and given this monumental time in his career, the brief asked that the directors use this opportunity to make an unforgettable music video that would give Jung Kook, as a solo artist, a lasting first impression. In crafting the scope of the video, the directing duo give special attention to the lyrics, which the narrative follows closely, but emphasis is strategically placed on the re-branding of Jung Kook's presence as a leading man. The directors crafted cinematic visuals that highlighted Jung Kook’s physical strength and more masculine characteristics instead of leaning into the quirky character he’s been known for as a member of BTS. However, BTS loyalists will still see glimpses of his sensitive side as a hopeless romantic, which the directors intentionally included so as not to alienate his large fanbase.

In the music video for his solo debut ‘Seven,' Jung Kook dines at an upscale restaurant with his girlfriend and it’s evident that they’re in the middle of a lovers quarrel. As their argument gets more serious, the restaurant starts falling apart, foreshadowing the crumbling of their relationship. But Jung Kook will do whatever it takes to keep their love afloat. With a sexy and rockstar-like attitude, he confidently overcomes the increasingly impossible obstacles that test their relationship and his devotion to his partner. Jung Kook performs various stunts, from running atop a moving train to keeping afloat in a flooded laundromat and to achieve the desired impact of masculinity, his performance is integrated into the story rather than traditional pop performances to camera.

The K-pop community, especially fans of BTS, had been patiently waiting for Jung Kook's imminent debut and their reaction to his first single 'Seven' did not disappoint. Knowing that millions of fans would be tuning into the music video premiere, Jung Kook wanted to capitalize on this moment by rebranding himself as a confident solo artist, stepping out of the shadows from his days as a boy band member of BTS. His community immediately recognized Jung Kook's intentional shift from supporting role to leading man and within minutes, the video had racked up millions of views. The support from his fans, who clearly resonated with the music video, led to Jung Kook becoming the first K-pop act to reach number one the U.S. Spotify chart and the first Korean solo artist to debut atop the global chart.

In just over a week since BTS superstar Jung Kook embarked on his solo journey, he had already made an indelible mark with ‘Seven.’" The song's release was met with immense excitement from fans, quickly propelling it to become a massive hit for the talented singer with the music video having earned the prestigious title of being the biggest in the world, according to YouTube. The visual masterpiece of 'Seven' launched with huge numbers on YouTube, ranking at the top of the company’s weekly chart of the most-viewed videos globally. In just the first seven days of its availability, the music video amassed a staggering 83.3 million views, catapulting it far ahead of any competitors. For perspective, the runner-up on the global chart during the same period secured 37.9 million views. Since its premiere on July 13, 2023, 'Seven' has amassed 365 MILLION views... and counting.