Cannes Lions
MARCEL, Paris / YOBA / 2011
Overview
Entries
Credits
Execution
No naked human bodies but… turtles. 1 stylist. 3 races. 18 competitors. Incredible slowness… on the verge of immobility! Speed limits below zero! Races so slow you’ll think your computer has crashed!By showing turtles instead of naked human bodies, by talking about longer lasting pleasure accessories through funny bets online, we were really different. We also were able to catch new prospects who are not familiar with sex toys. Showing them turtles, we didn’t make them feel guilty about sex.
Outcome
- Prospects from 89 countries attracted.- 15,000 pages viewed with a minimum time spent of 1.39 minutes.- 1,732 blogs involved.
- 14,000,000 impressions.- 282,340 videos viewed.- 26% of the audience watched the whole video.
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