Cyclists leave their bikes chained to posts, signals or trees and in Colombia that is no guaranty for security, so we used the road to give our message and painted shadows of stolen bikes all-over the city.

We selected the most common bike routs in the city to deliver our message. And used February and March. The shadow was painted in a 1:1 scale. It was a real shadow from a real bike.

Bikes are still one of the best and growing ways of transportation in the city and more and more cyclists are now insured and keep riding the streets of Bogotá.