Our film was built on the product RTB “real fruit pieces” through a product-centric copy located in an airplane cockpit where we hear a conversation between the pilot and co-pilot who have accidentally left the mic open for the whole flight to listen to their humorous tongue twister that highlights how YOGO turned the world up-side down with a product that one can eat and drink, simultaneously. Addressing the million-dollar question of are we thirsty, hungry or both? And standing out with a unique proposition in a cluttered category.

Hence introducing our brand role and communication platform of, “YOGO enables you to turn the world upside down”, and the slogan “شقلب الدنيا” (shake things up) with a memorable shaking gimmick observed throughout the copy that mixes the fruit pieces with the yogurt drink to give the consumer both the edible & drinkable experience.