Our objective is to let people know the new Hair Shampoo for curly hair, and maximize the publication of the ads in the specialized magazines for these places. To demonstrate in an efficient, simple and direct way, the benefits of our product for curly hair, having a limited space and with the limitation of having to publish only in these specific magazines.

To come up with a completely graphic solution where we took advantage of the use of the media. We converted the magazines into graphic pieces that demonstrated the benefit of the product, and at the same time catching all the attention of the visual space.

The results showed that the target audience got advised from the professional at the hairdressing saloon about our product. The pieces were so effective that our product surpassed all of the sales from the 30 hairdressing saloons.