Hostilities spread across the world. As one of the biggest conglomerates with a history of over 160 years in Japan, which globally teams up with people of different nationalities, perspectives, languages, and cultures toward the common objectives of large-scale projects, Marubeni is challenged to shed light on the importance of collaboration.

The brief was to highlight the philosophy, "Share the Challenge," that Marubeni primarily believes is crucial for those who potentially start or change their job. The objectives were to create an understanding of how Marubeni people work essentially, not superficially.

The audience rejoiced at the casting's accuracy and the fact that King Ghidorah was brought to life using the original methods.

Japanese monster movies feature many versions of King Ghidorah. King Ghidorah is typically a vicious creature, so it is not normally an ally. However, the King Ghidorah used in this film is a rare exception with a comparatively friendly disposition, as seen in the 2001 film "Godzilla, Mothra, and King Ghidorah: Giant Monsters All-Out Attack." It is capable of cooperating to protect the Earth.

We restored the beat-up King Ghidorah to its original form. This was manupilated using the traditional Tokusatsu technique 22 years ago by the original technicians. In Japan, where Tokusatsu technique is a dying art, very few people can do this.

The concept of "Share The Challenge" instantly captured the attention of consumers both in Japan and abroad. Initially, they were taken aback by this unconventional narrative, But it quickly became loved by them. The story seamlessly crosses over genres, including samurai, zombie horror, monsters, sci-fi, and video games.

Our results include:

Over 17 million video views.

Coverage in more than 400 articles.

Garnering over $1.6 million in earned publicity.

A remarkable 261% increase in website traffic to our brand's site.

Furthermore, the principal of a junior high school shared this film with all students during a school assembly, emphasizing the importance of collaboration for the young minds.