Cannes Lions

SHARED CUSTODY

ROCK THE AGENCY, Mexico City / TECATE / 2022

Film
1 of 0 items

Overview

Entries

Credits

OVERVIEW

Execution

This 133-second film tells the story of a couple of friends and business partners of a bar who, after covid’s 19 lockdown, must close it. The moment of distribute things in front of a lawyer come. Tables, glasses, napkin holders, lamps and... Tecate's fridge, which neither wants to give up. The solution: shared custody. They both spend time with the fridge, each one enjoys being with it, until one day it disappears. Both go out the streets look out for him; they run desperately in the rain until both reach the old bar. They look inside, enter, and realize the fridge came back to where it belongs. They both see each other and merge into a hug. The passion for beer has united them.

Similar Campaigns

12 items

Age Captcha

VML, New york

Age Captcha

2024, TECATE

(opens in a new tab)