Cannes Lions
ISOBAR BUDAPEST, Budapest / HUNGARIAN TELEKOM / 2016
Overview
Entries
Credits
Description
The true sounds of motherly love is sharing the beat of your heart with your child.
Before giving birth, the most important sound your child hears is your heartbeat. The calming nature of this ever-pounding rhythm is elemental. With a simple synchronization you can link your heartbeat with a Bluetooth speaker, and put it next to your child. We believe this is a great way of expressing what Telekom's slogan Life is for sharing stands for.
Execution
Synced heartbeats:
Using heart rate sensor for real time vital signs
Vital sign sensors are not a new thing. The question is: can you utilize them in a way that has never done before? Using the heart rate sensor of your Apple Watch we created an application that can translate your actual heart rate into audible heartbeat.
Outcome
"It is very important to a child's healthy development and the subsequent formation of mother-child relationship as well as for the calming of the baby."
Dr. Anna Altman
Child Neurologist and Pediatrician
On top of creating a great example of what Telekom means by "life is for sharing" and creating Hungary's first and one of the World's first branded Apple Watch application what we are the most proud about is the fact Shared Heartbeats really calms babies down.
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