Unlike the branding of a product or service, the idea was to introduce to the world the Kameyama Factory of Sharp. The objective was to promote, "A factory with a difference creates televisions with a difference," through the communication medium of the web.

The factory is a beautiful plant by itself, which took much effort in constructing. To fully explain the concept and all the hard work, it was best not to explain it in a simple textbook manner, but through the use of many graphical images and sense-stimulants.